search engine optimisation
About search engine optimisation
Search engine optimisation or SEO encompasses many different techniques which are used by companies to ensure their website appear high on search engine rankings, especially Google which is the most frequently used search engine. Search engine optimisation can be rather hit and miss in some situations as nobody other than Google actually knows exactly their search engine operates.
Search engine optimisation is a popular form of internet marketing and is performed successfully a business can see the number of people visiting their site increase drastically as search engine optimisation places them high on page rankings. The simplest way of performing search engine optimisation is by careful consideration and appropriate editing the content of the website to be more relevant.
There are also a number of slightly underhand tactics for search engine optimisation and this is know in the industry as black hat Search engine optimisation, one of this tactics is known as keyword stuffing, where a page is filled with irrelevant keywords in order to be found, although this method is no longer effective in search engine optimisation as search engines quickly grew wise to this technique and these pages are no longer highly ranked. Another form of black hat search engine optimisation is known as doorway pages, where pages are created which contain largely pointless content littered with keywords, linking users to another site which will have the effect of search engine optimisation causing the linked page to appear high on page rankings.